Coffee Lovers Unite:
Nespresso vs. Dolce Gusto vs. Jura
Coffee lovers, this is just what you’ve been waiting for! Three of the biggest brands go head-to-head in order to see what makes each brand tick, why they’ve grown in popularity over the years, and perhaps even decide who is able to provide the best coffee experience. Nespresso, Dolce Gusto and Jura are three of the most popular brands around the world, partly because they’ve each carved out a specific niche in their own right. Let’s dive into each, considering their key strengths, and showcasing just what a solid position the coffee industry is in at the moment, largely because of its highly competitive nature.
Nespresso
Nestlé couldn’t have imagined that they would be seeing the kind of success with Nespresso as they are today back when they started the subdivision of the company. Based in Lausanne in Switzerland, their team has grown from strength to strength thanks in large to a brilliant promotional campaign spearheaded by one of the coolest people in the world, George Clooney. The silver fox is the epitome of style and class, and people took notice when he popped a coffee capsule into a machine during one of their early ad campaigns. These days, Nespresso sells a tremendous collection of coffee pods, easy to use for home or the office. They’ve even started experimenting with flavours, tailoring their ideas to the regions they sell too. The only way is up!
Nescafé Dolce Gusto
Nespresso’s big brother, Dolce Gusto, is also a coffee capsule system from Nescafé. The brand differs from Nespresso in that it produces machines coupled with Dolce Gusto pods exclusively (you can’t switch up the pods between the brands), targeting a slightly more generic coffee audience than its sibling brand. Dolce Gusto is by no means a cheap alternative, and the flavour choices are still highly competitive relative to some of the other products on the market. With Dolce Gusto, you only have a select amount of machines to choose from, but since 2014 the products have been innovated substantially, in order to better cater to an “on to go” market.
Jura
Jura deserves its spot along with the other brands here, as it has been a reputable coffee machine provider since the mid 1980’s. The Swiss brand releases timeless coffee machines that are as easy to use as coffee pod models, perhaps even sometimes equipped with better features to improve the overall experience. Jura machines are practical, easy to use and great for if you’re looking for something that will be a little more affordable for a small business environment, especially if there are less than 25 people in the office. If practical and forward facing coffee machines are of interest to you, Jura won’t disappoint.
The Winner Ticks All Your Boxes
If we’re honest, deciding between these three brands is like splitting hairs. Coffee brands come with products geared to all possible consumer scenarios, and you are the only person who knows what is going to work for you, based on your needs. Nespresso, Nescafé Dolce Gusto and Jura are each solid choices in their own right, and if you’re looking for a product you can trust, any of these will do. Sometimes, getting some expert advice can help you along in the process, especially if you are torn between one or two models. Aquaspresso is great to “have on speed dial” so to speak, as they’re happy to answer any of your coffee-related questions, to help get you to the product that will best suit your lifestyle. Here’s to finding your next coffee machine (or coffee product) to help make those Monday mornings as easy as possible. Good luck!
